Shopify Email Marketing Experts
Email marketing is one of the most effective and direct ways to connect with your audience. We help businesses like yours increase sales, recover lost customers, and build loyal communities through email marketing that actually works. If you're still not on Shopify, see our Shopify Migration Services
Our Proven Process
List of Services
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1. DiscoveryList Item 1
We get to know you and your brand so that we can form a strategy perfectly suited to your goals.
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2. Strategy & DesignList Item 2
We create templates that reflect your brand's personality and are optimized for engagement while strategizing your content calendar using proven marketing insights.
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3. MigrationList Item 3
As email marketing experts, we know which tools work best. We'll migrate your customer list and brand information to Klaviyo, an email marketing tool optimized for Shopify brands.
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4. Launch & OptimizeList Item 4
After our strategy and design is approved, we'll start creating emails that convert. We'll continue to optimize your email marketing strategy based on performance metrics and make informed choices about targeting and segmentation.
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5. Growth & Scaling
Email marketing work is never done. Using Klaviyo's insights and metrics, we will continue to craft campaigns and strategies that connect with your audience.
Team Alpha is here to offer full Shopify development services.
We highly recommend running digital ads to make the most of your new sales tool!'
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Contact Us
FAQs
What exactly is Shopify email marketing and how does it integrate with my store?
Shopify email marketing uses your Shopify or Shopify Plus store data (products, customers, purchase history, browsing behaviour) to send targeted email campaigns and automated flows. At Alpha Digital, we integrate your email platform (Klaviyo, Omnisend, Shopify Email or equivalent) with your Shopify store and embed it within our full-funnel “Digital Ecosystem” for eCommerce growth — meaning your emails aren’t standalone blasts, but coordinated with ads, landing pages, CRO, and analytics to drive repeat revenue.
Does Alpha Digital handle both one-time campaigns and lifecycle email flows?
Yes. We set up and manage both:
- Campaign emails — new product launches, promotions, seasonal sales, newsletters.
- Lifecycle flows/automations — welcome series, abandoned cart recovery, post-purchase nurturing, win-back, VIP loyalty.
We ensure every email is aligned with your customer journey, optimized for conversion, and leveraging your store’s data.
How do you ensure my email deliverability and list health don’t suffer?
Email deliverability is critical. Our process includes:
- List auditing (cleaning inactive or invalid addresses)
- Ensuring opt-in compliance (double opt-in, permission-based signups)
- Segmentation (engaged vs inactive)
- Reputation monitoring (bounces, spam complaints)
- Tracking opens/clicks and iterating content.
We optimize your program so your emails land in the inbox, not the spam folder.
Can you migrate my existing email list and flows from another platform into Shopify (or a platform connected with Shopify)?
Absolutely. Many clients arrive with lists in Mailchimp, Constant Contact, or older Klaviyo setups. We migrate:
- Subscribers and tags/segments
- Automation flows
- Historical performance data (where possible)
- Templates and branding
Then we integrate with your Shopify store, ensuring track-backs to purchases and correct event triggering.
How is email marketing aligned with the “Digital Ecosystem” you talk about?
The “Digital Ecosystem” at Alpha Digital refers to a unified marketing growth system for Shopify brands: paid media (Google, Meta, TikTok, etc), landing pages and CRO, email & SMS, analytics & tracking. Email sits at the centre of retention and repeat purchase. By integrating email with ads and onsite optimisation, your ecosystem launches, converts, and retains customers — not just acquires them. So email is one piece of the system, but it’s fully synchronised.
What kind of content strategy will you deploy and will you write the emails?
Yes — we both strategise and create. Our content strategy covers:
- Welcome sequence that introduces your brand & bestsellers
- Promotional calendar aligned with product launches and seasons
- Engagement emails (value-driven, not just discount-driven)
- Automation triggers (abandoned browse/cart, post-purchase review requests, win-back).
We also craft subject lines, email copy, CTA design, mobile-optimized layouts and test creatives to drive performance.
What kind of ROI can I expect from doing email marketing the “Alpha Digital way”?
While results vary by industry and size, email marketing frequently achieves ROI of 20× or more for eCommerce brands when done well. We focus on metrics that matter: average order value (AOV), repeat purchase rate, customer lifetime value (CLV), and list growth. Because our solution is part of your Digital Ecosystem, email is not siloed — it works in concert with ads, conversion optimisation, and retention, which drives more consistent revenue lift.
