How does digital marketing help small business in the short term? Most recently with the development of Covid-19, all non-essential business had to close their doors. How does a gym driven by their community survive during a period of canceled memberships and social isolation?
The solution: Brew Fitness On Demand. Brew Fitness on Demand is an online workout community consisting of branded video marketing. It was specifically designed for their members with their members. We invite members to partake in these on demand videos and promote them through social media. The goal was to provide their customers with value, maintain memberships, and provide a sense of normalcy and community during difficult times.
Building an Online Fitness Course
Covid-19 has been a challenge for many business’ around the world, and Brew Fitness wasn’t any exception. They were losing members week by week and a solution was needed. Brew Fitness consulted with ADP to craft new gym marketing strategies in order to retain members in such an uncertain time. Thus Brew Fitness On-Demand was born, and time was of the essence. We designed a web page and provided full production of professional grade workout classes within a week. We continued creating classes over the following weeks and adjusted our digital marketing strategy as members provided feedback.
The result? An full online selection of at home fitness classes ranging from yoga to cardio kickboxing. In just over a month the platform accrued over 270 members and an array of attention on social media.
Brew Fitness has trusted ADP for over 3 years. ADP creates consistent content and digital marketing highlighting the most important and vital part of this gym- community. ADP’s goal is to capture the essence of their community through branded video marketing, photography, graphic design, and social media management and advertising. We’ve created an extensive library of consistently used content. There’s a reason Brew Fitness has grown to be the best fitness community in Milwaukee.