How do you effectively communicate and create interest for an array of different public events to capitalize on a seasonal business? Granite Peak was looking to build brand awareness, build interest in their unique family events and ultimately increase the attendance for their events.
The solution was to first understand their customer base. ADP began to attend events and build custom digital marketing, event videography, and social media content that resonated with Granite Peaks target market. Our goal was to present content as fun and personable while motivating customers to share the events with their social circle building Granite Peaks customer base. Show value. Gain eyes. increase interest. Convert customers. The more your content is fun and easily shareable, the more your customer will connect with your brand. The result: multiple sold out events, increased social media following, and experiences that can be shared and remembered.
Granite Peak has a yearly pond skim that has really been gaining traction due to the yearly release of our video highlight. For years, ADP has attended and created these short branded videos. The result? Sold out spots and over a hundred contestants!
ADP has worked with an array of clients to put together promotional work that creates genuine interest and build excitement. ADP created a collection of event videography, including the season opening, New Years celebration, and the Pond Skim. The result: sold out events, shareable content, and a product that connects the emotion of their brand to a larger audience.